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Monday, March 19 • 1:30pm - 3:00pm
Email is King: Nurture & Convert Leads to Customers Through Personalized Email Automation

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Today’s buyers want hyper-personalized and engaging content from brands they interact with at every touchpoint. Nurturing leads from the moment they initiate interest to the moment they make a purchase decision is imperative to increasing top-line growth. Although this is a shared sentiment in marketing these days, how does one effectively put this in place? When prioritizing marketing channels to elevate your brand’s identity and facilitate a thoughtful lead to customer experience, email is king. According to Econsultancy, three-quarters of companies agree that email offers excellent to good ROI while Campaign Monitor cites for every $1 spent, email marketing generates $38 in ROI. The moral of the story here is that if you aren’t leveraging personalized email marketing, now is the time! Join Kaitlyn Merola, Director of UX & Content Strategy at 829 Studios to discover: o How to strategically approach an automated lead nurturing email campaign o The framework for constructing an effective lead journey from source to close o Measurable metrics to track and analyze the success of email marketing

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Kaitlyn Merola

Director of UX & Content Strategy, 829 Studios LLC
As the Director of UX & Content Strategy at 829 Studios, Kaitlyn consistently takes a data-driven approach to all aspects of demand creation, content marketing, and lead nurturing campaigns. It has been Kaitlyn’s mission to effectively shape, manage and refine a holistic set of... Read More →

Monday March 19, 2018 1:30pm - 3:00pm EDT
Grand Ballroom 3, Level 3