Leaders Assembly 2018: Full Schedule

3:00pm EDT

Office Hours: Branding Your Camp & Marketing to Both Jewish & Interfaith Families

Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Everything about your brand matters. Stop by to talk to Archie Gottesman about creating the strongest brand for your camp. For the best use of these office hours, please come prepared with examples of your camps marketing materials.

Speakers

Archie Gottesman

Founder, JewBelong.com

A wise rabbi once said: “Judaism is a great product, but the marketing sucks.” As a Jew and a branding professional, Archie is in full agreement. Archie believes that warm, meaningful Jewish rituals will keep people connected to their Jewish roots. This includes people who have... Read More →

Sunday March 18, 2018 3:00pm - 4:00pm EDT
Third Floor Rotunda, Level 3

Office Hours, Marketing & Recruitment

Host Organization JewBelong.com
Recommended for: Day Camp Professionals, Overnight Camp Professionals, Inclusion Professionals, Development Professionals, Marketing Professionals, Community Partners

3:00pm EDT

Office Hours: The History & Contributions of FJC

Limited Capacity filling up

In this, the Foundation for Jewish Camp’s 20th year, FJC’s founding executive director will be available to share why and how FJC was established, what the field of Jewish camp was like before FJC, and the tremendous distance the field has traveled since 1998.

Speakers

Ramie Arian

Consultant, Ramie Arian Consulting

Ramie Arian is a consultant who works with Jewish camps, youth movements and other agencies concerned with building Jewish identity and commitment in young people and adults. Throughout his 40-year career he has worked in Jewish education, mainly in experiential settings. He was founding... Read More →

Sunday March 18, 2018 3:00pm - 4:00pm EDT
Third Floor Rotunda, Level 3

Office Hours, Leadership & Management

Host Organization Ramie Arian Consulting
Recommended for: Students, Community Partners, Development Professionals, Lay Leaders

3:00pm EDT

Beyond the Binder: Evaluation Tools That Make Your Accreditation Standards Work For You All Year Long

The goal of this session is to equip camp professionals with strategies they can use to evaluate and improve camp processes related to ACA accreditation standards throughout the camp season. Participants will gain easy-to-use evaluation tools and an understanding of how to use these tools to make standards valuable beyond just the accreditation visit. Using evaluation for decision-making related to these standards will help camps continuously improve program quality, participant outcomes, and ensure readiness for future accreditation visits. This session is relevant to the many professionals running Jewish camps that are ACA accredited, those interested in seeking accreditation, and any others who want to expand their camp evaluation toolbox.

Speakers

Laurie Browne

Director of Research, American Camp Association

Laurie Browne, PhD, is the Director of Research for the American Camp Association. In that role she encourages camps to evaluate their campers and their programs in order to document outcomes and continually improve program quality. She also facilitates industry-wide research to expand... Read More →

Sunday March 18, 2018 3:00pm - 4:30pm EDT
Heron, Level 4

Breakout Session, Operations

Recommended for: Overnight Camp Professionals, Marketing Professionals, Community Partners, Day Camp Professionals
Tags Operations Professionals

3:00pm EDT

Building a Pipeline to Camp

Learning from a succesful initiative started in Toronto, we will present a pipeline strategy to build campership. Starting from a young age we introduced a series of programs to slowly introduce children and families to overnight camp, then progressively move them into more intensive experiences in order to build a camper pipeline. Participants will be exposed to an interesting and innovative model of growing the pool of potential campers.

Speakers

Daniel Held

Executive Director, WGF/DS 22

Daniel Held is the Executive Director of UJA Federation of Greater Toronto’s Koschitzky Centre for Jewish Education, which builds the capacity Toronto’s system of Jewish education. He has a wide range of experience in strategic philanthropy, conducting research and evaluation... Read More →

Evan Mazin

Director of Educational Capacity Building, UJA Federation of Greater Toronto

Evan works in partnership with CJE lay leaders and professionals and is responsible for developing and implementing strategies to strengthen the programming and reach of our Jewish educational agencies.

Allan Silber

Chairman, Street Capital Group Inc.

Allan is the Chairman of Street Capital Group Inc., which he founded in 1979, and Street Capital Bank of Canada. He plays a critical and decisive role in the areas of mergers and acquisitions, finance and capital market activities for Street Capital. Allan is actively involved in... Read More →

Simon Wolle

Camp Director, Camp Northland-B’nai Brith

Simon is thrilled to be the Director at Camp Northland-B’nai Brith. Simon has acted in many capacities in the world of Jewish overnight camping. He has been a Camp Director and a board member at other camps such as Camp Gesher and Camp Shomria. He has also led and participated in... Read More →

Sunday March 18, 2018 3:00pm - 4:30pm EDT
Waterview C, Lobby Level

Breakout Session, Community Programs

Recommended for: Community Partners, Marketing Professionals, Overnight Camp Professionals, Day Camp Professionals
Tags Lay Leaders

3:00pm EDT

Making Mensches: Excelling at Value Based Programming

The Making Mensches Periodic Table has embedded itself in the educational programming at camps all over the U.S and Canada. In this session you will have the opportunity to learn from, and brainstorm with, professionals who are excelling in this area. Through this experiential and dynamic session, you will have the ability to explore multiple, unique approaches to using middot at camp that have proven effective. In addition, you will have the opportunity to brainstorm with your peers some new and exciting ways to bring this educational framework to camp.

Speakers

Lisa David

Director, URJ Camp Harlam

Lisa returned to Camp Harlam as the Associate Director in April of 2014 and was promoted to be camp’s sixth Director in history in 2017. Lisa began her involvement with Camp Harlam as a camper in Arava Girls 1 in 1988, continuing through as a camper, CIT, staff member, Assistant... Read More →

Rachel Dingman

Assistant Director of Hillel, Penn State, Camp Sabra

Rachel is currently the Assistant Director of Hillel at Penn State University in Pennsylvania. She graduated from Allegheny College in 2008 with a degree in Philosophy and Psychology. After Allegheny she served 2 years in AmeriCoprs with Maine Campus Compact working on service learning... Read More →

Jeremy Fineberg

Rosh Tefilah, Camp Ramah Wisconsin

Jeremy is originally from Skokie, Illinois, but as a fourth-year rabbinical student at the Jewish Theological Seminary, he now calls New York City home. Jeremy graduated from Brandeis University. Prior to starting Rabbinical School at JTS, Jeremy was deeply involved in informal Jewish... Read More →

Teri McGuire

She/Her

Teri joined the FJC team in 2016. The granddaughter of two Holocaust survivors, Teri was raised to take pride in her Judaism and contribute strongly to the community around her. She strengthened her Jewish identity through her involvement in United Synagogue Youth (USY) where she... Read More →

Liz Paige

Director of Jewish Education, Herzl Camp

Liz Paige is a Jewish educator who has 28 years of experience in independent schools, Jewish community leadership and recently joined the staff of Herzl Camp in Webster, Wisconsin in 2017. She is the Director of Ethics and Cultures at the McGillis School in Salt Lake City and serves... Read More →

Genna Singer

Director of Camps, Camp Settoga/JCC Manhattan

Genna Singer joined the staff at JCC Manhattan in June 2002, assisting the day camp director during the first summer of camp. Genna grew up attending day camp and overnight camp, and worked as a staff member in overnight camp for 5 years. In September of 2002, Genna became the Director... Read More →

Sunday March 18, 2018 3:00pm - 4:30pm EDT
Laurel C, Level 4

Breakout Session, Jewish Life & Culture

Recommended for: Overnight Camp Professionals, Day Camp Professionals, Community Partners, Educators
Tags Students

3:00pm EDT

Recruitment & Retention: Proven Strategies for Growing Enrollment

If our camps can retain a high percentage of existing campers and recruit more new campers than we lose, then our camps (and the entire Jewish camp industry) will grow. This session focuses on recruitment and retention strategies, and actionable steps that you can use immediately to continue growing your camps. Participants will have the opportunity to share their most successful recruiting and retention strategies.

Speakers

Isaac Mamaysky

Executive Director, Camp Zeke

Isaac Mamaysky is the co-founder and executive director of Camp Zeke, a Jewish overnight camp where 7 to 17 year olds celebrate healthy, active living through cooking, fitness, sports, and arts. Camp Zeke was founded though Foundation for Jewish Camp's Specialty Camps Incubator Program... Read More →

Sunday March 18, 2018 3:00pm - 4:30pm EDT
Essex C, Level 4

Breakout Session, Marketing & Recruitment

Recommended for: Overnight Camp Professionals, Community Partners, Marketing Professionals, Day Camp Professionals

5:00pm EDT

Workshop by Role: Jewish Organizational Professionals, Synagogue Professionals & Educational Resource Providers

Speakers

Sara Beth Berman

She/Her/Hers

Sara Beth Berman (she/her) is Director of Youth and Family Education at Temple Shaaray Tefila NYC. She is a writer and storyteller, and has spent her career as an Experiential Jewish Educator and Consultant. Her decades of work in the Jewish nonprofit sector prepared Sara Beth to... Read More →

Erica Goldman

Director of Program and Operations, Ma'agal & JPro Network

Erica Goldman grew up in New York and Florida and was a camper at Cejwin Camps for its last two years in existence. After receiving her BA in Linguistics and Cognitive Science from Brandeis University, Erica went on to work in software development in the Boston area until the summer... Read More →

Mark Young

Managing Director, The Leadership Commons, William Davidson Graduate School of Jewish Education

As Managing Director of the Leadership Commons, Mark builds relationships with "thinkers, doers, and visionaries" from all corners of Jewish education come together to learn, create, and collaborate for the common good of the Jewish people in North America. Mark previously served... Read More →

Sunday March 18, 2018 5:00pm - 6:30pm EDT
Essex A-B, Level 4

Cohort Programming

Recommended for: Community Partners

5:00pm EDT

Workshop by Role: Partner Agency Executives & Senior Leaders, Movement Heads, and Funders

Speakers

Marina Lewin

Chief Operating Officer, Foundation for Jewish Camp

Marina joined Foundation for Jewish Camp as Chief Operating Officer in January, 2017, following a 30+ year high-profile career in banking. She served most recently as the Global Head of New Business Development for BNY Mellon, where she successfully managed large teams in complex... Read More →

Sunday March 18, 2018 5:00pm - 6:30pm EDT
Laurel C, Level 4

Cohort Programming

Recommended for: Community Partners

5:00pm EDT

Workshop by Role: Teen Focused, Teen Tours & Service Learning Professionals

Speakers

Alexa Broida

Director, URJ Mitzvah Corps

Alexa Broida is the Director of URJ Mitzvah Corps, where she’s been connecting teens with opportunities to travel and understand the complexities of the world, and the ways in which Judaism empowers them to be agents of change, since 2010. After graduating from UCLA with degrees... Read More →

Elyssa Ronik

Program Coordinator, USY

Elyssa Ronik is currently the Program Coordinator for USY Summer Programs. In this role, she actively recruits participants for USY Summer Programs grades 7-12, and meets with USYers, parents, Youth Directors, Rabbis, Synagogue Professionals, and Day School Professionals from all... Read More →

Sunday March 18, 2018 5:00pm - 6:30pm EDT
Dover B, Level 3

Cohort Programming

Recommended for: Community Partners

5:00pm EDT

Workshop by Role: One Happy Camper & Federation Community Partners

Speakers

Tracy Levine

Director of One Happy Camper NJ, Jewish Federation of Greater MetroWest NJ

Tracy Levine is the Director of One Happy Camper NJ at Jewish Federation of Greater MetroWest NJ. Tracy leads one of the most comprehensive programs in the nation to promote Jewish overnight camp, achieving a 42% increase in annual Jewish overnight campers in the first seven years... Read More →

Alyssa Russell

Young Family Engagement Manager, Jewish Federation of Columbus

Alyssa Russell, Young Family Engagement Manager at the Jewish Federation of Columbus, has been managing the Overnight Camping department for six years. This is her second Leaders Assembly. Columbus is a self-funded One Happy Camper community; Columbus also provides scholarship money... Read More →

Hallie Shapiro

Associate VP, Community Outreach and Engagement, Jewish Federation of Metropolitan Chicago

Hallie Shapiro Devir is Associate Vice President, Community Outreach and Engagement at the Jewish Federation of Metropolitan Chicago. She oversees Federation’s initiatives for youth, including niche programs for teens, support of informal Jewish educators, and immersive Jewish experiences... Read More →

Sunday March 18, 2018 5:00pm - 7:00pm EDT
Waterview A-B, Lobby Level

Cohort Programming

Recommended for: Community Partners

10:50am EDT

Advanced Social Media Advertising: How to Manage Intuitive Ad Campaigns

In this session, you will cover the new advertising tools available on Facebook and Instagram. Plus you will dive deep into advanced advertising strategies on both platforms, which includes retargeting and video. You will also cover how to run an effective evergreen advertising campaign with timing recommendations. This is an advanced session that will not cover basic advertising options. You will go in-depth into targeting platforms, strategies, timing, ad types, creative, bidding and most importantly measurement.

Speakers

Elissa

Account Director, Social Summer Camp

www.socialsummercamp.com/

Monday March 19, 2018 10:50am - 12:20pm EDT
Grand Ballroom 4, Level 3

Breakout Session, Marketing & Recruitment

Recommended for: Marketing Professionals, Community Partners, Day Camp Professionals, Overnight Camp Professionals

10:50am EDT

How Do We Reach the 90% of Jewish Kids Who Don't Attend Camp?

In the 1960's when Jewish overnight camp was booming, the world was a very different place. In America today, we are confronted with a 58% intermarriage rate (up from 17% in 1970), challenging financial circumstances, a wide variety of alternate ways for families to spend the summer. In this session we will understand why we must invest in new approaches to camp that acknowledge the realities facing today's diverse Jewish families. You will also hear how Atlanta's In the City Camp is delivering the outcomes of overnight camp in an affordable, accessible, day camp package.

Speakers

Allison Boaz

Managing Director, In the City Camp

Allison Boaz is Managing Director for In the City Camp. Allison leads camp's marketing, communication, and operational efforts. Prior to working with In the City Camp, Allison spent seven years managing global digital initiatives for The Coca-Cola Company. She also served as an account... Read More →

Eileen Price

Founder/CEO, In the City Camp

Eileen Snow Price is the Founder and Executive Director of In the City Camp, a Jewish day camp that delivers the outcomes of overnight camp: lifelong friendships, personal growth, and a meaningful connection to the Jewish community and Israel. Following graduation from Emory University... Read More →

Monday March 19, 2018 10:50am - 12:20pm EDT
Bristol, Level 3

Breakout Session, Marketing & Recruitment

Recommended for: Day Camp Professionals, Lay Leaders, Community Partners, Marketing Professionals

10:50am EDT

Master Your Mind, Master Your Summer

Do you want to be able to sustain day 1’s enthusiasm and passion throughout the whole summer? What would it feel like to be more confident in the many hats you wear throughout camp? How amazing would it be to not experience a burnout by the end of the summer? This session will give you the tools and strategies to create and show up as your best, happiest and most joyful self! Session Objectives are to understand and start to master the one thing and gain awareness of yourself and your WHY. You will leave with tools and strategies to stay calm, centered and engaged.

Speakers

Tracy Litt

President, The Litt Factor

Tracy Litt-Lester is a Certified Professional Coach & Master Practitioner of Energy Leadership. As Founder of The Litt Factor, Tracy inspires her clients to make conscious shifts to align themselves with their core values, goals, and passions. These extraordinary transformations enhance... Read More →

Monday March 19, 2018 10:50am - 12:20pm EDT
Kent A-B, Level 4

Breakout Session, Leadership & Management

Recommended for: Overnight Camp Professionals, Day Camp Professionals, Educators, Community Partners

10:50am EDT

Projects: How to Start, So You Can Finish

Feedback Survey

One of the biggest mistakes we make in terms of productivity and accountability not distinguishing between a project and a task. Projects often take far too much time to complete and are difficult to manage when we don't recognize them for what they are. In this session Diana Bloom will teach techniques and processes designed to recognize a project, complete it on time, and as planned. Attendees will learn how to eliminate the overwhelm that projects create, and how to plan a project for success.

Speakers

Diana Bloom

She/Her

Diana Bloom has the privilege of supporting non-profit organizations as a consultant in the area of accountability. Participants around the world have gained knowledge and tools during her seminars, conference workshops, webinars, and executive coaching sessions. She has helped her... Read More →

Monday March 19, 2018 10:50am - 12:20pm EDT
Laurel A-B, Level 4

Breakout Session, Leadership & Management

Host Organization Marketing Professionals
Recommended for: Overnight Camp Professionals, Day Camp Professionals, Educators, Community Partners, Development Professionals
Tags Lay Leaders

10:50am EDT

Unpacking Philanthropy: Models of Jewish Giving Education at Camp

Programs in the Jewish Teen Funders Network have worked for many years bringing Jewish philanthropy education to the Jewish camp setting. We have partnered with the field to evolve the curriculum and explore different models of integrating Jewish giving education into the camp setting. Hear from a panel of camp and foundation professionals who have intentionally included Jewish giving into their camp program, sending home campers and staff with the tools and skills to be Jewish givers. JTFN will pull from experiences with "Think Outside the Tzedakah Box" and this summer's AVI CHAI Innovation Grant funded Jewish Camp Philanthropalooza to share different turnkey methods.

Speakers

Josh Satok

Senior Assistant Director, URJ Kutz Camp

Josh Satok is the Senior Assistant Director at URJ Kutz Camp, the Reform movement’s teen leadership camp. A native Canadian, Josh grew up in Toronto and attended Camp Kadimah in Nova Scotia, where he worked for many summers, in addition to a year at Camp Ramah in Canada. Josh majored... Read More →

Danielle Segal

Program Manager, Jewish Teen Funders Network

Danielle Segal was born in London, United Kingdom and moved to New York in 2010. After graduating with a BA in Theatre Studies from Warwick University (UK), Danielle has worked in the non-profit Jewish profession for over a decade, both as a Jewish educator, camp director and as a... Read More →

Samantha Vinokor-Meinrath

Manager of Teen Engagement and Philanthropy, Jewish Federation of Greater Washington

Samantha Vinokor-Meinrath is a native New Yorker turned Washingtonian (by way of Jerusalem). She currently serves as the Manager of Teen Engagement and Philanthropy at the Jewish Federation of Greater Washington. Samantha is an alumna of the University of Pittsburgh, the Jewish Theological... Read More →

Monday March 19, 2018 10:50am - 12:20pm EDT
Essex C, Level 4

Breakout Session, Jewish Life & Culture

Recommended for: Overnight Camp Professionals, Community Partners, Educators, Development Professionals

10:50am EDT

What Makes Russian-Speaking Jews (RSJ) Unique in the North American Jewish Community?

Understanding the cultural nuances of the Russian-speaking Jews (RSJ) community can help you maximize outreach to RSJ campers and staff and sustain long term engagement. During this session you will discuss different approaches to Jewish learning, philanthropy, and politics that resonate with the RSJ community. Learning from examples of successful efforts across North America, you will leave with concrete strategies for marketing to reach more RSJ campers and staff.

Speakers

Asya Gribov

Asya Gribov is a community organizer, family program curator, experiential educator, art lover, and world traveler. Following her passions, Asya can be found leading school and family programs at the Museum of Modern Art, the Jewish Museum, and other cultural organizations around... Read More →

Monday March 19, 2018 10:50am - 12:20pm EDT
Galena, Level 4

Breakout Session, Marketing & Recruitment

Recommended for: Community Partners, Day Camp Professionals, Marketing Professionals, Overnight Camp Professionals

11:00am EDT

Office Hours: Child Abuse & Harassment

Limited Capacity full
Adding this to your schedule will put you on the waitlist.

National child abuse prevention expert Adam Rosenberg will be available to answer your questions about your camp’s strategies and child protection plans as well as run through scenarios with you.

Speakers

Adam Rosenberg

Executive Director, Baltimore Child Abuse Center

As head of Baltimore Child Abuse Center, Adam Rosenberg brings together his passion for community development and his background in not for profit management and law to help institutions protect children from abuse and trauma. He has become one of this nation's authorities on mandatory... Read More →

Monday March 19, 2018 11:00am - 12:00pm EDT
Third Floor Rotunda, Level 3

Office Hours, Camper Care

Host Organization Baltimore Child Abuse Center
Recommended for: Overnight Camp Professionals, Day Camp Professionals, Lay Leaders, Educators, Community Partners

11:00am EDT

Office Hours: National Trends in Camping

Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Join ACA President/CEO Tom Rosenberg and Director of Research Laurie Browne to explore national camp trends and emerging issues related to camper outcomes, staffing, and business operations.

Speakers

Laurie Browne

Director of Research, American Camp Association

Tom Rosenberg

President/CEO, American Camp Association

View Profile

Monday March 19, 2018 11:00am - 12:00pm EDT
Third Floor Rotunda, Level 3

Office Hours, Leadership & Management

Host Organization American Camp Association (ACA)
Recommended for: Students, Community Partners, Development Professionals, Lay Leaders, Overnight Camp Professionals, Day Camp Professionals

11:00am EDT

Office Hours: Social & Racial Equity at Camp

Limited Capacity filling up

Jonah is available to speak to you about addressing issues of social and racial equity at your camp.

Speakers

Jonah Canner

He/Him

Jonah Canner is an ambassador from the world we have not yet built. He believes in people, community, and the sacred obligation we have to make positive change in the world around us. Jonah's primary areas of focus include racial equity, restorative justice, experiential education... Read More →

Monday March 19, 2018 11:00am - 12:00pm EDT
Third Floor Rotunda, Level 3

Office Hours, Inclusion

Recommended for: Overnight Camp Professionals, Day Camp Professionals, Lay Leaders, Educators, Community Partners

11:30am EDT

Office Hours: Camping & Interfaith Families

Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Stop by to talk to Rabbi Robyn Frisch from InterfaithFamily to discuss ways that your marketing materials, communication with parents, and communication with campers can be more interfaith-friendly.

Speakers

Rabbi Robyn Frisch

Director, InterfaithFamily/Philadelphia

Rabbi Robyn Frisch is the Director of InterfaithFamily/Philadelphia, where she empowers people in interfaith relationships to engage in Jewish life and make Jewish choices, and encourages Jewish communities to welcome them. She is also the spiritual leader of Temple Menorah Keneseth... Read More →

Monday March 19, 2018 11:30am - 12:30pm EDT
Third Floor Rotunda, Level 3

Office Hours, Inclusion

Host Organization Interfaithfamily.com
Recommended for: Overnight Camp Professionals, Day Camp Professionals, Lay Leaders, Educators, Community Partners

12:30pm EDT

Office Hours: Israel at Camp

Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Shalom and Aliza will be available to discuss creative, compelling best practices for Israel education in the context of day and overnight camp.

Speakers

Aliza Goodman

Guest Presenter, The iCenter

Aliza Goodman is the Director of Professional Development at The iCenter, where she has served for over eight years growing the field of Israel education. She currently leads the design and implementation of The iCenter’s professional development initiatives for Jewish educators... Read More →

Shalom Orzach

He/Him

Shalom Orzach is a senior educator and consultant for the iCenter and serves on faculty for the Foundation for Jewish Camp. Prior, he served as the AVI CHAI Project Director and Director of Education in the Shlichut and Israel Fellows unit for the Jewish Agency. He has served as a... Read More →

Monday March 19, 2018 12:30pm - 1:30pm EDT
Third Floor Rotunda, Level 3

Office Hours, Israel Education

Host Organization iCenter
Recommended for: Educators, Day Camp Professionals, Overnight Camp Professionals, Community Partners

12:30pm EDT

Office Hours: LGBTQ+ Inclusion at Camp

Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Daniel will be available to discuss and answer questions on how to make your camp's programs, policy, and/or culture more LGBTQ inclusive

Speakers

Daniel Bahner

National Director of Education and Training, Keshet

Originally from southwest Ohio, Daniel quickly formed a connection between his Jewish identity and the importance of inclusion and working toward a more socially just society. He dived further into social justice and Jewish thought while an undergraduate at Lehigh University. His... Read More →

Monday March 19, 2018 12:30pm - 1:30pm EDT
Third Floor Rotunda, Level 3

Office Hours, Inclusion

Host Organization Keshet
Recommended for: Overnight Camp Professionals, Day Camp Professionals, Lay Leaders, Educators, Community Partners

1:00pm EDT

Office Hours: Israeli Dance at Camp

Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Israeli dance at camp can be so much more than Turkish Kiss on Saturday night. Erica will be delighted to talk with you about all the possibilities for your camp.

Speakers

Erica Goldman

Director of Program and Operations, Ma'agal & JPro Network

Monday March 19, 2018 1:00pm - 1:30pm EDT
Third Floor Rotunda, Level 3

Office Hours, Jewish Life & Culture

Host Organization Ma'agal
Recommended for: Educators, Day Camp Professionals, Overnight Camp Professionals, Community Partners

1:30pm EDT

Advanced Advertising Strategies On Google: How to Optimize Search and Display Ads to Reach Your Audience

Are your ads updated to reach the most people? Google Adwords is constantly changing their platform to better meet the needs of advertisers. YOU can capitalize on these features immediately! This session will cover the new tools available on Adwords, basic search ads, display ads and targeting to help you maximize your efforts amid your ever-growing competition. You session will leave this session with the hands‐on instructions to create ads, how to check results and optimize campaigns effectively!

Speakers

Elissa

Account Director, Social Summer Camp

www.socialsummercamp.com/

Monday March 19, 2018 1:30pm - 3:00pm EDT
Kent A-B, Level 4

Breakout Session, Marketing & Recruitment

Recommended for: Overnight Camp Professionals, Day Camp Professionals, Community Partners, Marketing Professionals
Tags Lay Leaders

1:30pm EDT

Don't Say "Non-Jew": How to Embrace Interfaith Families

With children from interfaith families comprising a greater percentage of our camp populations each summer, camps need to ensure that campers from interfaith families feel truly comfortable and embraced at camp. This session will address how participants can be sure that their camp uses language and optics that are welcoming and inclusive of children from interfaith families on the website, in marketing pamphlets and brochures, in written communication with camp families and throughout the camp itself. We will also discuss how camps can effectively and sensitively communicate with children from interfaith families and their parents and how to ensure that other campers are respectful of those from interfaith families. As a result of attending this session, camp staff will be better prepared to make sure that children from interfaith families will feel truly welcome and included and have a positive camp experience.

Speakers

Rabbi Robyn Frisch

Director, InterfaithFamily/Philadelphia

Monday March 19, 2018 1:30pm - 3:00pm EDT
Grand Ballroom 7, Level 3

Breakout Session, Marketing & Recruitment

Recommended for: Overnight Camp Professionals, Day Camp Professionals, Marketing Professionals, Community Partners

1:30pm EDT

Email is King: Nurture & Convert Leads to Customers Through Personalized Email Automation

Today’s buyers want hyper-personalized and engaging content from brands they interact with at every touchpoint. Nurturing leads from the moment they initiate interest to the moment they make a purchase decision is imperative to increasing top-line growth. Although this is a shared sentiment in marketing these days, how does one effectively put this in place? When prioritizing marketing channels to elevate your brand’s identity and facilitate a thoughtful lead to customer experience, email is king. According to Econsultancy, three-quarters of companies agree that email offers excellent to good ROI while Campaign Monitor cites for every $1 spent, email marketing generates $38 in ROI. The moral of the story here is that if you aren’t leveraging personalized email marketing, now is the time! Join Kaitlyn Merola, Director of UX & Content Strategy at 829 Studios to discover: o How to strategically approach an automated lead nurturing email campaign o The framework for constructing an effective lead journey from source to close o Measurable metrics to track and analyze the success of email marketing

Speakers

Kaitlyn Merola

Director of UX & Content Strategy, 829 Studios LLC

As the Director of UX & Content Strategy at 829 Studios, Kaitlyn consistently takes a data-driven approach to all aspects of demand creation, content marketing, and lead nurturing campaigns. It has been Kaitlyn’s mission to effectively shape, manage and refine a holistic set of... Read More →

Monday March 19, 2018 1:30pm - 3:00pm EDT
Grand Ballroom 3, Level 3

Breakout Session, Marketing & Recruitment

Recommended for: Community Partners, Marketing Professionals, Day Camp Professionals, Overnight Camp Professionals

1:30pm EDT

Family Camp: Creating a partnership with Federation, local camps and ECCs

The Jewish Federation launched the Family Camp Project in 2016. Knowing that immersive Jewish experiences are one of the most effective ways of building and strengthening Jewish identity, we wanted to expand the opportunities for Los Angeles families with young children to experience such weekends. By partnering with camps and matching them with early childhood centers and other organizations serving families with young children, we are able to offer affordable, nourishing, and Jewishly rich programming for families. Additionally, we provide training to increase the capacity of the camp and ECC staff to successfully run family camps. This session will serve to share guiding principles along with the learnings so far. Coupled with the Federation perspective, the audience will hear from two camp leaders (Shalom Institute and Camp Ramah in CA) as we discuss what this approach offers, the learning curve involved, and the way in which it introduces potential campers to the power of overnight camping.

Speakers

Allison David

Associate Camp Director; Director of Year Round Programs, Shalom Institute/Camp JCA Shalom

Allison serves as the Shalom Institute’s Director of Year Round Programs and the Associate Director of Camp JCA Shalom, after joining their year round team in 2007 as the Assistant Director. In addition to her summer camp role, she oversees and manages the Shalom Institute’s robust... Read More →

Ariella Moss Peterseil

Camp Director, Camp Ramah in California

I have been in the world of Jewish camping for 20 years. I started as a shlicha post army at Ramah Canada, I have worked as Assistant, Associate and Camp Director at Ramah Canada and California. I grew up in Israel and have lived in Toronto and Los Angeles for the last 12 years. I... Read More →

Shira Rosenblatt

Senior Vice President, Jewish Education and Engagement, Jewish Federation of Greater Los Angeles

Shira Rosenblatt serves as the Senior VP for Jewish Education and Engagement in Federation's Ensuring the Jewish Future Strategic Initiative. In that role since January, 2013, she oversees all of the programs and initiatives from birth through high school. Prior to coming to Federation... Read More →

Monday March 19, 2018 1:30pm - 3:00pm EDT
Grand Ballroom 4, Level 3

Breakout Session, Community Programs

Recommended for: Overnight Camp Professionals, Day Camp Professionals, Community Partners, Lay Leaders

2:00pm EDT

Office Hours: NextGen Engagement

Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Moishe House + OneTable want to chat with you about how Jewish millennial peer-led engagement can impact your alumni relations strategy.

Speakers

Liza Moskowitz

Program Coordinator, Moishe House

Liza Moskowitz joined the Moishe House Without Walls team in August 2017 to support young adults building Jewish community. She is an alumna of URJ Greene Family Camp, URJ Kutz Camp, and NFTY, having traveled with NFTY in Israel and serving as NFTY-TOR Regional President and NFTY... Read More →

Sarit Wishnevski

Associate Director of Community Partnerships, OneTable

Sarit Wishnevski is the Associate Director of Community Partnerships at OneTable. She joined the team in 2016 as the first-ever Hub Manager, overseeing New York City and in her current role, grows and manages OneTable's relationships with organizations around the country.Prior to... Read More →

Terry Wunder

Senior Program Director, Moishe House

Terry Wunder is an architecture school drop out who decided he likes building Jewish community more than building buildings. Currently, Terry serves as the Senior Program Director at Moishe House and runs Moishe House Without Walls (MHWOW), the organization's peer-led alumni engagement... Read More →

Monday March 19, 2018 2:00pm - 3:00pm EDT
Third Floor Rotunda, Level 3

Office Hours, Leadership & Management

Host Organization One Table & Moishe House
Recommended for: Day Camp Professionals, Overnight Camp Professionals, Development Professionals, Marketing Professionals, Community Partners, Lay Leaders

3:00pm EDT

Office Hours: Family Camp

Limited Capacity filling up

Speakers

Shira Rosenblatt

Senior Vice President, Jewish Education and Engagement, Jewish Federation of Greater Los Angeles

Monday March 19, 2018 3:00pm - 3:30pm EDT
Third Floor Rotunda, Level 3

Office Hours, Programming

Host Organization Jewish Federation of Greater Los Angeles
Recommended for: Community Partners, Overnight Camp Professionals

5:00pm EDT

How Swinging a Hammer and a Spatula Can Help Your Campers Become the Best Counselors and Citizens of the Jewish World

Resilience. Gratitude. Compassion. Reflection. How do we cultivate these qualities in our campers and staff members? How do we translate the values of tikkun ‘olam learning and activities at camp into long-term commitment and action in the social justice world? Adinah will draw on her experience with the Tivnu gap year and summer programs and as dean of Jewish life at the American Hebrew Academy boarding school to explore successful practices for supporting young adults as they learn to use power tools, cooking tools, and these life skills. Bring your experiences and expertise to share, and leave with new insights into the holy work of guiding Jewish young adults through this growth.

Speakers

Adinah Miller

Program Director, Tivnu: Building Justice

Adinah Miller is the program director of Tivnu: Building Justice. Adinah has been professionally and personally engaged in creating diverse and vibrant Jewish communities for many years. Most recently, Adinah spent six years as Dean of Jewish Life, Jewish Studies teacher, and... Read More →

Monday March 19, 2018 5:00pm - 6:30pm EDT
Laurel C, Level 4

Breakout Session, Jewish Life & Culture

Recommended for: Overnight Camp Professionals, Community Partners, Educators

5:00pm EDT

Real-World Learnings from Three Communities of the Jewish Teen Education and Engagement Funder Collaborative

Three communities (LA, Chicago, Boston) of the Jewish Teen Education and Engagement Funder Collaborative will share a new approach to teen education and engagement, and the resulting strategies developed with camp partners. Based on data, research, work in the field and independent evaluation, we will share insights about how teens today think about their lives, the broader world, their relationships with others, and what it means to them to live Jewishly. The panel will detail responsive Jewish camp experiences that are attractive to teens, add real meaning to their lives, and help them learn and grow. These lessons will help camp leaders and partners develop new experiences which connect with teen campers regardless of prior level of engagement in Jewish life or current level of Jewish knowledge.

Speakers

Sara Myers Allen

Executive Director, Jewish Teen Education and Engagement Funder Collaborative

Sara Allen has nearly two decades of experience in both the private sector and Jewish organizational worlds, with expertise in strategic planning, marketing and development, millennial engagement and leadership development, and new technology. Most recently, she was Senior Vice President... Read More →

Emily Messinger

Inaugural Director, Northeast Teen Collective

Emily Messinger is the inaugural director of The Northeast Teen Collective, which is an ambitious initiative to increase the number of teens participating in Jewish life throughout New York, New Jersey, and New England. The Collective empowers highly-engaged teens to use their individual... Read More →

Shira Rosenblatt

Senior Vice President, Jewish Education and Engagement, Jewish Federation of Greater Los Angeles

Hallie Shapiro

Associate VP, Community Outreach and Engagement, Jewish Federation of Metropolitan Chicago

Monday March 19, 2018 5:00pm - 6:30pm EDT
Kent C, Level 4

Breakout Session, Community Programs, Teen Engagement

Recommended for: Community Partners

9:00am EDT

Design Sprint: Camp Year Round

Limited Capacity seats available

Ready to create camp year-round for your campers and community? Already have a year-round program and are thinking about what the 2.0 version looks like? This session will be a structured design sprint aimed at generating prototypes for camp year round. Participants will be introduced to the principals of human centered design and will step through the process of immersing, framing, imagining and prototyping. We will deepen our understanding of what campers and parents want and need in terms of year-round camp, generate framing questions and design criteria, brainstorm program ideas, and create rough prototypes for some of the most exciting options.

Speakers

Aliza Mazor

Chief Field-Building Officer, Upstart

Aliza Mazor is the Chief Field Building Officer, responsible for organizational learning and field building at UpStart. Aliza is the former Executive Director of Bikkurim where she helped to support Jewish innovators and crafted the Atid Hazak (Strong Future) initiative to help high... Read More →

Tuesday March 20, 2018 9:00am - 12:00pm EDT
Laurel A-B, Level 4

Intensive, Leadership & Management

Recommended for: Overnight Camp Professionals, Day Camp Professionals, Lay Leaders, Community Partners
Tags Students