As the Director of UX & Content Strategy at 829 Studios, Kaitlyn consistently takes a data-driven approach to all aspects of demand creation, content marketing, and lead nurturing campaigns. It has been Kaitlyn’s mission to effectively shape, manage and refine a holistic set of strategies utilizing user experience architectures, marketing automation technologies, and CRM systems to push the boundary in elevating the customer experience for every client.

Exciting advancements in marketing technology have allowed for accelerated creativity in the space of lead nurturing. Utilizing the right suite of tools, Kaitlyn continuously leverages engagement analytics to effectively measure campaign success for ongoing improvement and optimization. Her extensive marketing experience has positioned her to drive impactful results for clients across industries and be invited to share her strategic approach at various industry conferences.

Kaitlyn holds a B.S. in Marketing from the University of Connecticut as well as an M.B.A from the University of Texas. In addition to promoting omni-channel lead nurturing strategies, in her spare time she enjoys interior decorating, reading, running, and actively training for adventure races!